Beginning as a start-up in 2015, PICO has been driven to innovate and launch all-in-one VR headsets for a consumer market, initially in China and eventually the rest of the world. PICO doubled its sales until early 2021, when PICO became, despite its modest size, the third-largest VR headset manufacturer in the world. Such roaring growth caught the eye of TikTok-owner ByteDance, which acquired an ownership share, scaling up PICO to the impressive global presence the company boasts of today.
