The client
BirthVR is a software company that was founded in 2021 by a gynecologist and a resident of the Zuyderland Medical Center Heerlen/Sittard in the Netherlands. The company is working on providing a solution to help women feel less stress and less pain during all phases of childbirth.
The idea of using Virtual Reality for this came after they got the results of a qualitative study about VR experience during labour. In this study they focused on the experience, satisfaction and preference of VR during the time of childbirth. All patients were very happy with their VR experience during pregnancy, stating that it made them feel more relaxed and experienced less pain and stress.
After these promising results, the two developed the BirthVR software. BirthVR is an innovative VR application that can be used for pain relief and relaxation for pregnant women. This is done through guided meditation exercises for relaxation, concentration and breathing.
