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ITALDESIGN is a globally respected automotive design and engineering firm with an enduring legacy of over 50 years. Founded by iconic designer Giorgetto Giugiaro and accomplished engineer Aldo Mantovani, ITALDESIGN operates from its headquarters in Moncalieri, Italy. The firm’s reputation for trailblazing innovation is backed by its world-class solutions that significantly influence the automotive industry.

ITALDESIGN is committed to pushing the boundaries of traditional design methodologies. Its relentless pursuit of cutting-edge solutions drives its mandate to deliver unparalleled customer satisfaction in the realm of automotive design and engineering.

The Client


The Challenge

Navigating the complexity of advanced design and user experience.


Conducting detailed virtual reality ergonomic analyses in their Concept Lab laboratory

What they said

“Our partnership with VR Expert and the incorporation of the Varjo XR-3 headset into our design and engineering processes allow us to bypass the previous limitations of design, visualization and concept development simulation. Now, we have a cost/time-efficient, immersive, scalable and sustainable solution that enriches our creative process and enhances the experiences we provide for our clients.”

designers and engineers


Hardware used

Varjo XR-3

The Varjo XR-3 is the second generation of the original Varjo XR-1. The XR-3 has been developed for building photorealistic mixed reality experiences with a full field of view in human-eye resolution.

The Challenge

ITALDESIGN was faced with a multi-faceted challenge. It sought to enhance the capabilities of its Concept Lab laboratory with an advanced tool that could effectively simulate high-quality virtual reality scenes and mixed reality experiences.

Moreover, the firm sought a solution that could balance high-level rendering capabilities and ergonomic precision. Furthermore, it was crucial for the solution to seamlessly integrate with their existing platforms – Autodesk VRED and Unity. Consequently, ITALDESIGN needed to find a solution that synergized with its commitment to innovation and customer satisfaction.


The Solution

With a shared commitment to innovation and excellence, ITALDESIGN partnered with VR Expert to explore high-definition mixed reality solutions. After careful analysis, our experts recommended the Varjo XR-3 Headset for its unmatched human-eye resolution and immersion capabilities.

Intrigued by its promising features, ITALDESIGN took the leap and adopted the Varjo XR-3 headset. The device quickly became an invaluable asset for conducting detailed virtual reality ergonomic analyses in their Concept Lab laboratory.

Further demonstrating its versatility, the headset was utilized to develop unique mixed reality experiences, such as the one showcased at CES 2023 in Las Vegas. This event saw ITALDESIGN offering a glimpse into a futuristic Smart City, experienced through their Climb-E concept vehicle – all using the power of the Varjo XR-3.

To maximize the headset’s capabilities, ITALDESIGN integrated it with the Autodesk VRED platform for high precision tasks, while using Unity for user-centric applications. The result was a harmonious marriage of technology and creativity that revolutionized their design and development process.

With the introduction of the Varjo XR-3 headset, ITALDESIGN achieved an optimal blend of immersion and practicality, setting a new standard for automotive design and user experience.

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