ITALDESIGN – Varjo XR-3
ITALDESIGN is a globally respected automotive design and engineering firm with an enduring legacy of over 50 years. Founded by iconic designer Giorgetto Giugiaro and accomplished engineer Aldo Mantovani, ITALDESIGN operates from its headquarters in Moncalieri, Italy. The firm’s reputation for trailblazing innovation is backed by its world-class solutions that significantly influence the automotive industry.
ITALDESIGN is committed to pushing the boundaries of traditional design methodologies. Its relentless pursuit of cutting-edge solutions drives its mandate to deliver unparalleled customer satisfaction in the realm of automotive design and engineering.
The Client
ITALDESIGN
The Challenge
Navigating the complexity of advanced design and user experience.
Usage
Conducting detailed virtual reality ergonomic analyses in their Concept Lab laboratory
What they said
designers and engineers
ITALDESIGNHardware used
Varjo XR-3
The Challenge
ITALDESIGN was faced with a multi-faceted challenge. It sought to enhance the capabilities of its Concept Lab laboratory with an advanced tool that could effectively simulate high-quality virtual reality scenes and mixed reality experiences.
Moreover, the firm sought a solution that could balance high-level rendering capabilities and ergonomic precision. Furthermore, it was crucial for the solution to seamlessly integrate with their existing platforms – Autodesk VRED and Unity. Consequently, ITALDESIGN needed to find a solution that synergized with its commitment to innovation and customer satisfaction.
The Solution
With a shared commitment to innovation and excellence, ITALDESIGN partnered with VR Expert to explore high-definition mixed reality solutions. After careful analysis, our experts recommended the Varjo XR-3 Headset for its unmatched human-eye resolution and immersion capabilities.
Intrigued by its promising features, ITALDESIGN took the leap and adopted the Varjo XR-3 headset. The device quickly became an invaluable asset for conducting detailed virtual reality ergonomic analyses in their Concept Lab laboratory.
Further demonstrating its versatility, the headset was utilized to develop unique mixed reality experiences, such as the one showcased at CES 2023 in Las Vegas. This event saw ITALDESIGN offering a glimpse into a futuristic Smart City, experienced through their Climb-E concept vehicle – all using the power of the Varjo XR-3.
To maximize the headset’s capabilities, ITALDESIGN integrated it with the Autodesk VRED platform for high precision tasks, while using Unity for user-centric applications. The result was a harmonious marriage of technology and creativity that revolutionized their design and development process.
With the introduction of the Varjo XR-3 headset, ITALDESIGN achieved an optimal blend of immersion and practicality, setting a new standard for automotive design and user experience.