Client: Rituals
Hardware: Use virtual reality for an in-store activation.
Usage: Samsung Gear VR
Services: Installatie service, Support service en Swap service


Rituals, a well-known Dutch beauty brand, wanted to create a virtual reality experience for the introduction of their “Hammam” products. This experience brought the customers to a Moroccan Hammam to let them experience the atmosphere and the rituals that match the products. We provided the entire VR part of the Hammam campaign with installation service, support service and swap service. This also included shipping & pick up to and from the 35 retail locations located in 21 different countries.


  • Installatie service
  • Android configuration
  • Installing the Oculus application
  • Installing Look & Play software
  • Pre-loading 360° content
  • Testing of VR experience

Support service

  • Helpdesk
  • Guides
  • Instructional video for retail staff
  • Hardware management

Swap service

  • Replacing the hardware within 24 hours


  • 62 Samsung Gear VR Sets
  • 62 Samsung Galaxy S6
  • 62 Chargers
  • 62 VR Covers
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