The Ride

Client: The Ride
Hardware: Samsung Gear
Usage: Experience
Service: Installatie & Event


The Ride presents the city of Manhattan to its visitors in a very special way. In a cinema setting you will be driven past the most famous hotspots of the city, where theatrical acts on the street alternate with the use of technology. You no longer have to turn your neck to the window to get as much of the tour as possible, because in this high-tech tour bus the seats are turned towards the huge window on the side of the bus.

The Ride wanted to use virtual reality for its new tour, The Downtown Experience. To be able to apply this technique as efficiently as possible, they were looking for a way to simultaneously play the VR experiences on the different devices.

The VR Sync system was crucial for the expansion of The Downtown Experience.


Fortunately, we had the solution ready for them. To show the 50 spectators in the bus at the same time the VR experience, our VR Sync software is now being used. Visitors simply have to put on the Samsung Gear headset and the bus technician can start the VR experience with one push of a button. Because the content is uploaded on the devices in advance, the videos do not need to be streamed. And because the experience is not dependent on a local network, there are never problems with, for example, video buffering.


The Downtown Experience Tour is fully booked on average three times a day. The spectators get to hear and see the history of the city during the tour.

The experience is seen as an exclusive experience, in which all the senses are stimulated. The Ride indicates that they have never had any problems with the use of the software and are so satisfied that they want to sell similar experiences to other entertainment companies.

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